For the 2025 March Madness campaign, I led the creative direction and created the full suite of templates used across NCAA partner sites. Guided by the fun, energetic styles established in the Men’s and Women’s March Madness style guides, the site experience was elevated using curated lay-flat apparel and updated visual elements. While social channels continued using floating PIDs due to stronger performance in testing, the site-focused refresh delivered a more premium, fan-forward look, strengthening the overall presentation of the campaign.