MARSHFRONT
Logo Design | Brand Design
Marshfront Marine Services came to me through a family friend who was launching a new marine construction company in Jacksonville, FL. I approached the project as both a favor and a creative challenge, crafting a brand identity that captures the stability of their structures and the serenity of coastal living.
Project Overview
Marshfront Marine Services is a new Jacksonville, FL–based company specializing in high-quality waterfront construction and maintenance. Their services include building and repairing boat docks, piers, seawalls, boat lifts, and other structures essential for waterfront home living. The brand aims to position itself as a reliable, premium solution for homeowners seeking durable, long-lasting marine construction.
Target Audience:
Affluent waterfront homeowners, boating enthusiasts, and property owners who need new docks/pier installations or professional upgrades to their existing marine structures.
A circular rope emblem representing security, craftsmanship, and the idea that you’ll never lose your craft.
At the center, a strong T-shaped structure symbolizes stability, architectural integrity, and the foundational strength of Marshfront’s dock and pier designs.
The overall look should
feel coastal, sturdy, and high-end.
Color Scheme
A crisp white and deep marine blue palette. White conveys cleanliness and precision, while the blue represents water, trust, and the company’s connection to marine environments.
